Emojis have come a long way since their birth in Japan in the late nineties. They were initially added to Japane" />
The Rise of Emojis
Emojis have come a long way since their birth in Japan in the late nineties. They were initially added to Japanese mobile phones as a feature to bring more fun and expression to instant messaging. But now, they have become a global phenomenon that bridges the language barrier and transcends cultural and generational differences. In 2015, the Oxford Dictionaries declared the laughing-crying emoji as the word of the year. And according to a survey conducted by SwiftKey, emojis are used by 92% of online consumers, who use them to convey emotions, nonverbal cues, and even complete sentences.The Power of Emojis
Emojis have become a language of their own, with their own grammar and syntax. They can convey complex meanings and emotions in a simple and efficient way. They can also add context, tone, and personality to a message. They can even influence how the message is perceived by the receiver, as a study by the University of Minnesota found. In addition, emojis have become a new form of social currency. People judge each other based on the emojis they use, and they use emojis to affirm their identity and social status. Emojis have also entered the realm of marketing, where they are used to appeal to consumers and promote products and services.The Diversity of Emojis
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